Next Yacht Group is using the Cannes Yachting Festival for the world premiere of the Maiora M|30. The shipyard is bringing three yachts to Vieux Port: the new Maiora M|30, the Maiora 36 Exuma and the AB 130. For a buyer, the useful part is not the word “premiere” itself, but the fact that four M|30 units have already been sold before the official unveiling.
That makes the new M Collection more than a show concept. Next Yacht Group also says it has entered the Global Order Book in 15th place among yacht builders, and Cannes is being used to present not only a model, but a broader phase of product, sales network and brand expansion.
Volume Is The Real Question
The Maiora M|30 has an overall length of 30.40 metres and a beam of 7.50 metres. The layout spans three decks and accommodates up to 12 guests in five cabins, including a main-deck owner’s suite. Three crew cabins are provided for up to five crew. Exterior design is by Quartostile, while the interiors come from the Maiora Style Centre with Acube Design.
During a Cannes viewing, the practical focus should be the movement between cockpit, beach area and interior. The yard highlights walkaround circulation, a larger aft beach area and a cockpit conceived as a waterfront lounge. Those details decide whether the boat works in a busy Mediterranean season: where crew move, where toys and equipment live, and whether guests constantly cross service routes.
The Propulsion Sets Expectations
Twin MAN V12-2000 engines, rated at 2,000 hp each, are stated to give a top speed of 21 knots. This is not an extreme-performance message. It reads more like a higher-volume 30-metre yacht for an owner who wants generous living space without giving up a useful cruising pace.
The comparison within the same stand is helpful. The Maiora 36 Exuma carries three 2,000 hp MAN V12 engines with MJP waterjets and a stated top speed of 33 knots, while the AB 130 uses three 2,600 hp MTU engines and reaches a claimed 41 knots. The M|30 therefore appears to be the more volume-led entry into the new collection rather than a smaller AB-style speed proposition.
Before signing a letter of intent, the buyer needs more than the Cannes presentation. Production slot, standard specification, interior customisation weight, warranty coverage and service access in the owner’s actual cruising grounds all need to be checked. Our first-time Cannes guide explains how to turn a boat-show visit into a due diligence list. A broker such as W Yachts should help separate launch excitement from the hard costs of the first seasons.
